Why would you use fixed manual bidding for a line item instead of leaving it to automated algorithmic bidding?

  1. It’s the first field you fill out when starting a new campaign in Bid Manager.
  2. It tells you how to configure your campaign to be effective until you have performance data to guide you.
  3. Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns.
  4. Bid Manager’s optimization wizard uses it to configure the campaign to drive your goal.

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