Why would you look at an impression lost chart when making quick optimizations?

  1. It shows how many auctions you’re losing due to bids, budget, and frequency.
  2. It shows potential spend based on the audiences targeted for the line item.
  3. It’s an easy place to see all your bids.
  4. It shows how many clicks you’ve earned, and how many you are missing out on due to the bid.

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