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A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? When ranking websites on search engine results pages, which element of a website do search engines value the most? What’s the first step in the search engine optimisation process for your website? What is the most important thing to consider when optimising a search engine marketing campaign? What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? When advertising using Search Engine Marketing (SEM), you only pay… When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When optimising a website for search, what impact do meta and title tags have on the search engine? When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. 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What’s the biggest challenge for most businesses when going online?