Why is defining a primary goal the first step of optimizing your online advertising campaign?

  1. It tells you how to configure your campaign to be effective until you have performance data to guide you.
  2. Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns.
  3. Bid Manager’s optimization wizard uses it to configure the campaign to drive your goal.
  4. It’s the first field you fill out when starting a new campaign in Bid Manager.

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