Which Two Statements Are True About Evaluating Your Existing Ad Campaigns? (Choose Two.)

  • (A) When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
  • (B) Measurement results should lead to actionable insights; it should inform your decision-making.
  • (C) One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.
  • (D) Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.

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