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- (A) Personalising content to make each customer feel important, taking into account available data about each individual customer.
- (B) Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money
- (C) Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales
- (D) Refining their content marketing strategy as they go, taking into account available data and metrics