When looking to promote your products and services locally, what are the benefits of using search engine ads? (A) Everyone uses search engines (B) You can target ads to a specific geographic area (C) You can target ads to specific genders (D) Search ads are cheaper than display adverts Other Google Digital Garage Certification Question Answers How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach? Fill the Blank: In The World Of Display Advertising, Remarketing Is A Way To _______. When looking to expand your business internationally on social media, what should you do first? Fill in the blank: When considering expanding a business internationally, the best place to start is to _______? Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ______ and any possible _______ implications. 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A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? When ranking websites on search engine results pages, which element of a website do search engines value the most? What’s the first step in the search engine optimisation process for your website? What is the most important thing to consider when optimising a search engine marketing campaign? What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? When advertising using Search Engine Marketing (SEM), you only pay… When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When optimising a website for search, what impact do meta and title tags have on the search engine? When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? Search engines see the content on a website as written code, how can you help search engines identify the images on your website? When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _______ of your keywords, adverts, and landing pages. Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad? There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate? Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… When using a search engine, what is the name of a word or phrase somebody types to find something online? What is the term we use to describe how search engines categorise each piece of content? Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? When looking to advertise a new business online, what is one of the major benefits of display ads? When you’re building a business website, what purpose does a server have? When considering whether to have a web presence for your business, which of the following is not a major factor? When planning your website, what is one of the key things you should consider? Where does the domain name of a website primarily sit? Which are the first steps you should consider when constructing an online business strategy? When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework? Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for? How can businesses benefit from using analytics on their website? You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? Website hosting servers have their own unique IP address, what does this address consist of? Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? What’s the biggest challenge for most businesses when going online?