When it comes to web analytics, what insights can you gather using analytics tools? (A) What websites users visit after leaving your website (B) How you currently rank in search engines (C) How people interact with your website (D) How people interact with your competitors’ websites Other Google Digital Garage Certification Question Answers How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach? Fill the Blank: In The World Of Display Advertising, Remarketing Is A Way To _______. When looking to expand your business internationally on social media, what should you do first? Fill in the blank: When considering expanding a business internationally, the best place to start is to _______? Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ______ and any possible _______ implications. 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When trying to promote your business locally, what three key bits of information should be present in your directory listing? To improve your website’s SEO performance, when should you consider updating your SEO plan? Google Search Console “Crawl” reports let you monitor…? Which search query would trigger an ad based on this keyword: [London portrait photographer]? We use them every day, but what is the overall purpose of a search engine? What are three key considerations when evaluating keywords for search engine optimisation? Fill the blank: ‘Search engines ______ the internet to discover content.’ Fill the blank: When optimising SEM campaigns, negative keywords ______ your ads from appearing when people search for things that aren’t relevant to your business. If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? Which of the following is a benefit of Search Engine Marketing (SEM)? A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? When ranking websites on search engine results pages, which element of a website do search engines value the most? What’s the first step in the search engine optimisation process for your website? What is the most important thing to consider when optimising a search engine marketing campaign? What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? When advertising using Search Engine Marketing (SEM), you only pay… When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When optimising a website for search, what impact do meta and title tags have on the search engine? When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? Search engines see the content on a website as written code, how can you help search engines identify the images on your website? When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _______ of your keywords, adverts, and landing pages. Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad? There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate? Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? 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What’s the biggest challenge for most businesses when going online?