When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Allocate more budget to building better video creatives
Target remarketing lists for all image creatives
Create a sequential rotation with the Rich Media creative set first
Assign the ad’s frequency cap to one impression per day

Other Google Campaign Manager Certification Questions

The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)

Which conditions must be true in order to designate an advertiser as a “child”?

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)

Which two methods measure impressions served in a mobile app? (select two)

Which two features may be used to log additional information about a click? (select two)

Counters and Total Interactions metrics are available for which type of creatives?

The Insights tab in Reporting shows the view performance against which three goals? (select three)

What are two Video Verification metrics? (select two)

When assets are added to an existing creative, where will these updates be reflected?

What action can be taken to select which columns appear in the trafficking interface?

What must a Floodlight tag include to capture product data alongside a conversion?

At what level can landing pages be set, so they are the same across multiple ads?

What level is used to calculate conversions if the lookback window differs between objects?

Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

What counting method tracks the number of sales made or items purchased?

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

Which two tabs in Reporting provide access to viewability data? (select two)

What settings are required to give a user reporting access for a single advertiser?

What are three benefits of using Internal Redirect tags? (select three)

What is the more cost-effective way to restrict ads served to a specific geographic region?

Paid search dimensions in Report Builder are compatible with what metric?

What report in Report Builder shows the number of unique users who have interacted with ads?

What are two benefits of using the INS tag? (select two)

Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

Which two methods count impressions on site-served creatives? (select two)

What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

What report tracks Floodlight attribution in Reporting?

What Floodlight conversion counting method would report the first visit for each user within a given day?

Which three workflows can be used to make bulk edits? (select three)

What is the limit to retrieve log data from a Data Transfer Google Bucket?

Where would purchased inventory for a campaign be entered in Campaign Manager?

Which metric is NOT available in Data Transfer?

In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)

What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

When is an impression counted in Reporting?

When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

At what level can landing pages be managed across campaigns?

Which functionalities are available to manage conversion data using the API? (select two)

What feature can be used to combine log-level impression and click data for a custom reach analysis?

When using a placement media cost cap, what will happen once the cap is reached?

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

What report shows how long it takes for a customer to convert after interacting with an ad?

What timezone is used in Data Transfer (DT) timestamps for impression and click files?

What data is provided in Video Verification?

Cross-environment conversion methodology takes into account what data sources?

What is required to track mobile app conversions using Floodlight tags?

In A Path To Conversion Report, When A User Selects To “Pivot On Interaction Path,” What Are Two Major Differences From The Unpivoted Report? (Select Two)

In which two tags can the keyword macro (%k) be added? (select two)

What attribution model uses Floodlight data from both attributed and non-attributed conversions?

What does an “execution channel” represent in the Planning process?

If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

What happens when a user meets the frequency cap for an ad?

For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

When would a VPAID asset be used?

When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

Where are Campaign Manager and Display & Video 360 linked?

What cost model only calculates cost for impressions measured as viewable by Active View?

To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?