What is the most important thing to consider when optimising a search engine marketing campaign? (A) Increasing the bid for the keywords you are targeting (B) Increasing the relevance of the keywords, ads, and landing page (C) Adding lots of keywords to the campaign to get more traffic (D) Continually changing the ad copy Other Google Digital Garage Certification Question Answers How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach? Fill the Blank: In The World Of Display Advertising, Remarketing Is A Way To _______. When looking to expand your business internationally on social media, what should you do first? Fill in the blank: When considering expanding a business internationally, the best place to start is to _______? Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ______ and any possible _______ implications. If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content? When looking to introduce e-commerce functions to your website, which of the following would be the best first step? When trying to increase the product sales on your website, one way to achieve this is to ______? If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is? Analytics can help optimise your website for which of the following? Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ______ order? When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way? Which of these is not a benefit for businesses using fully integrated e-commerce platforms? 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Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? What are the benefits of using social media when looking to advertise your business locally? There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business? When looking to advertise your business to mobile users, social media advertising can be really effective because… Which of the following would be described as a good business goal to set for your social media campaigns? Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’? 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Which of the following is a core benefit that content marketing can bring to a business’s online presence? What type of tool can be used to monitor and evaluate your social media audience’s actions on your website? Why is social media a great tool for your business to build trust and engagement with your audience? “Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of? When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? When building a website for a business, what type of design should it have in order to be “mobile friendly”? When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly? Why is it important to reach customers on their mobiles when advertising locally? Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called ______. When looking to create video content for your marketing strategy, what three best practices should you look to include? Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website? When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you? Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider? Fill the blank: When it comes to promoting a business locally, search engines can _______ your business in the search results page if the user is near your location. When trying to promote your business locally, what three key bits of information should be present in your directory listing? To improve your website’s SEO performance, when should you consider updating your SEO plan? Google Search Console “Crawl” reports let you monitor…? Which search query would trigger an ad based on this keyword: [London portrait photographer]? We use them every day, but what is the overall purpose of a search engine? What are three key considerations when evaluating keywords for search engine optimisation? Fill the blank: ‘Search engines ______ the internet to discover content.’ Fill the blank: When optimising SEM campaigns, negative keywords ______ your ads from appearing when people search for things that aren’t relevant to your business. If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? Which of the following is a benefit of Search Engine Marketing (SEM)? A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? When ranking websites on search engine results pages, which element of a website do search engines value the most? What’s the first step in the search engine optimisation process for your website? What is the most important thing to consider when optimising a search engine marketing campaign? What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? When advertising using Search Engine Marketing (SEM), you only pay… When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When optimising a website for search, what impact do meta and title tags have on the search engine? When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? Search engines see the content on a website as written code, how can you help search engines identify the images on your website? When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _______ of your keywords, adverts, and landing pages. Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad? There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate? Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site? When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… When using a search engine, what is the name of a word or phrase somebody types to find something online? What is the term we use to describe how search engines categorise each piece of content? Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? When looking to advertise a new business online, what is one of the major benefits of display ads? When you’re building a business website, what purpose does a server have? When considering whether to have a web presence for your business, which of the following is not a major factor? When planning your website, what is one of the key things you should consider? Where does the domain name of a website primarily sit? Which are the first steps you should consider when constructing an online business strategy? When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework? Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for? How can businesses benefit from using analytics on their website? You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? Website hosting servers have their own unique IP address, what does this address consist of? Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? What’s the biggest challenge for most businesses when going online?