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If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content? When looking to introduce e-commerce functions to your website, which of the following would be the best first step? When trying to increase the product sales on your website, one way to achieve this is to ______? If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is? Analytics can help optimise your website for which of the following? Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ______ order? When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way? Which of these is not a benefit for businesses using fully integrated e-commerce platforms? 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A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? When ranking websites on search engine results pages, which element of a website do search engines value the most? What’s the first step in the search engine optimisation process for your website? What is the most important thing to consider when optimising a search engine marketing campaign? What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? When advertising using Search Engine Marketing (SEM), you only pay… When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When optimising a website for search, what impact do meta and title tags have on the search engine? When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. 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What’s the biggest challenge for most businesses when going online?