After Covid-19 every business has almost moved towards e-commerce. People have stopped going to markets with fear of Covid and keeping high demand online, many companies knew that doing business online is the only way. Google is very smart and it knows that they have to open a category related to e-commerce and they introduced a new category i-e Shopping Ads. These are the ads people normally see on social media or search engines, these ads appear at top of every search result you see on google search.
These Ad results at top are the biggest help for E-commerce marketers to target their customers. This also helps to figure out customers who didn’t buy the products online but searched for it only but this helps e-commerce companies to do specific target marketing. For marketing this category of ads, google has specific course i-e Google Shopping Ads Certificate.