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Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? What are the benefits of using social media when looking to advertise your business locally? There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business? When looking to advertise your business to mobile users, social media advertising can be really effective because… Which of the following would be described as a good business goal to set for your social media campaigns? Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’? 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What’s the biggest challenge for most businesses when going online?