How to Visualize Google Analytic Report in Google Data Studio?

Catching and analyzing raw data is not an easy task at all. Most companies face numerous difficulties during this process. That is why tools such as Google Data Studio are immensely valuable for modern companies. Having said that, today we are going to look at one of the exciting topics related to Google Data Studio and Connecting Google Analytics Reporting Dashboard to Google Data Studio. However, before we start on our main topic, here are some details about Google Analytics and Data Studio. 

Google Analytics

Google Analytics
Google Analytics

If you are looking to gather statistical and analytical details through a web analytics tool, Google Analytics is the best option. Most people use it for product marketing processes and search engine optimization management. Google allows it to be used free of charge. Google Analytics takes the data visualization to the next level with the help of tools such as motion charts, dashboards, and scorecards.

Google Data Studio

Google Data Studio
Google Data Studio

Like Google Analytics, Data Studio is a free tool created by Google. And Data Studio has much more advanced features compared to Google Analytics. For instance, you can gather data from several sources to enhance your report. Besides, you can use line graphs, bar charts, and many more tools for data visualization purposes. 

Benefits of Importing a Report to Data Studio?

Benefits of Importing a Report to Data Studio

As mentioned in the above section, Google Data Studio can manipulate data from sources such as Google Analytics, Google BigQuery, Facebook ads, google sheets, and more. So, rather than using Google Analytics, it is a much more flexible option. Apart from that, Data Studio provides excellent data visualization options such as candlestick charts, radar charts, and many more. Besides, there are numerous free templates that have been created by the other users. So, all the above benefits are the reasons for using Google Data Studio

Using Google Data Studio

In this section, we are going to talk about how to benefit from the most used tools and features of Google Data Studio. So, let us get started.

Connect to Different Sources

Google Data Studio comes with over 300 data sources such as LinkedIn, Mailchimp, Ahrefs, Facebook ads, Google Ads, and more. So, use any of these data sources to create your report. Besides, for a single report, you can use several data sources without any issue. 

Having said that, here is how you can connect a data source to your Data Studio reports. First, create a new report. Then select the source from the “Connect to Data” tab. If you need to add more than one source, simply click on the “Add Data” option.

Configure the Report Settings

Data Studio comes with several customization options. For instance, you can change the grid and the theme. Also, you will be able to set up one configuration for all your reports. To do that, go to Report Settings under the File menu. The file menu is positioned in the upper left corner. 

Add a Chart 

After successfully configuring the report settings, you are ready to add a graph, chart, or map. You can do that by simply clicking on the Insert button. After that, drag and drop the visualization option that you want to add to your report. Besides, you can change the location of the visualization too.

Edit and Style 

With the use of the sidebar, you can edit the data quite easily. There are several options in the sidebar. For instance, users can select or modify data, set metrics and dimensions, change the legends and fonts, and can do many things. Besides, make sure to pick the perfect color for your chart or map. 

How to Link Google Analytics to Data Studio?

From the above section, you now have a good idea of how the Google Data Studio works. We discussed the basic features and tools. But, in Data Studio, there are plenty of features and tools available. However, to get started with Data Studio, you need good practice. 

Having said that, the process of Linking Google Data Studio and Google Analytics is not a challenging task at all. With three simple steps, you can link these two tools. 

Step 01 – Log in to Your Google Data Studio Account

First, go to the official Google Data Studio website. Then sign into your account. 

Official Website –

After that, you will be redirected to the report page. In there, click on the Create option to generate your 1st Data Studio report.

Tip: We highly recommend going through the Tutorial Report before you start.

Step 02 – Link the Google Analytics

After that, a window will appear with three different options: data source, explorer, and report. For this tutorial, you need to select the data source option. With the data source option, you will be able to import the desired data source to your report. Remember, here we are trying to link Google Analytics. Hence, choose Google Analytics from the list of selections. 

Tip: Besides, you can use the search bar to find the desired data source. 

Step 03 – Authorize the Connection

When you select the preferred data source, Google Data Studio will ask you to authorize it. So, hit the Authorize button. Then, choose the correct account from the next window. Do not forget to set the desired options for your report. Finally, hit the Connect button. Now you can access the Google Analytics data.

Restrictions that Come with Linking Google Analytic to Data Studio

Even though linking Google Analytics to Data Studio opens the door for you to import from various data sources, Data Studio is not the most powerful BI tool out there. So, you might face some restrictions. For instance, Data Studio does not allow users to fetch data from multiple sources simultaneously. Also, it does not allow exporting data in separate PDFs or another layout. 


You now can link Google Analytics Reporting Dashboard to Data Studio with three simple steps. So, make sure to use that knowledge while using Google Data Studio. it will enhance your report.

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