How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution?

  • (A) It algorithmically evaluates individual customer paths to assign credit.
  • (B) It gives more credit to the touch-points closest to the conversion.
  • (C) It is distributed evenly to every single touch in a buyer’s journey.
  • (D) It assigns the last touch-point 100% of the credit for the conversion.

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