Clara’s Colleague Recommended She Use A Built-In Tool Called Bid Guidance For Her Existing Google App Campaign. What Information Can Clara Expect To See When Using Bid Guidance?

1. An estimate of the number of installs or in-app actions she can drive with her bidding strategy.

2. An estimate of the total number of impressions the app will receive across Google’s inventory.

3. A recommendation of the bid she should set to compete against similar businesses.

4. A recommendation of bid adjustments, based on different times of the day and week.

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