Google Ads Measurement Certification

Tara Knows Google My Business Is A Great Way To Share Information And Engage Her Customers Online. But, She’s Worried Because She Has Multiple Locations, And Management Of The Locations May Be Too Difficult. How Does Google My Business Simplify The Management Of Multiple Locations For Tara?

(A) Tara can manage multiple Google My Business listings under one account. (B) The Google Analytics platform will send Tara alerts for each business location. (C) Tara can access each Google My Business account on a different device. (D) Tara can create a separate Google My Business account for each location.

Sylvia wants to create a My Google Business account for her 3 retail locations. How can Sylvia verify each location in Google My Business?

(A) Upload a series of screenshots of her social media presence for each location through her account portal. (B) Email a copy of a local business license for each location using her registered email account. (C) Fill out and upload the required bulk verification spreadsheet through her account portal. (D) Request a mailing of a postcard … Read more

Sylvia has four store locations and is considering using location extensions with her Google ads. What can users see when displaying an ad with location extensions?

(A) Photos/images for products she sells (B) A website sitemap with specific page links (C) A clickable link to a details page for her business location (D) A customized ad for each particular location

Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing. Which Google My Business feature can Curtis use to accomplish this?

(A) Google My Business insights (B) Google My Business conversion tracking (C) Google My Business services (D) Google My Business reviews

An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign? (Type 2)

(A) Between the head section, and requires no global site tag installation. (B) Between the body tags of a web page, right after the global site tag. (C) Between the footer tags of a web page, below the global site tag (D) Between the head tags of a web page, right after the global site tag.

Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval? (Type 2)

(A) Each listing must be created using a separate email address. (B) Editorial approval must be received to use the same address twice. (C) Jared should’ve submitted the bar and restaurant under a single title. (D) Jared can only upload a maximum of 10 listings using a bulk upload.

Carl is nearly finished with the conversion tracking setup for his Google ad campaign and is ready to add an event tag to his existing website. What must Carl do to make sure that the tags are not double counting?

(A) Remove any existing JavaScript code. (B) Remove any legacy conversion tag. (C) Make sure that all images are in JPEG format. (D) Add on the conversion linker to the event tag.

What’s the best indicator that a campaign is increasing customer loyalty? (Type 2)

(A) Volume growth of customer referrals (B) Increased brand favorability of new product (C) Increased brand awareness (D) An increase in average order size

Sarah is a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers across multiple channels. Which type of marketing strategy can Sarah use to motivate sales to her client’s physical locations?

(A) Display advertising (B) An online-to-offline strategy (C) Third-party lead generation (D) Search engine optimization

Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?

(A) Record which ad led to a call conversion (B) Push automated promotional ads to callers (C) Capture phone numbers of callers (D) Forward phone inquiries to her cell phone