Influence consideration Drive action Create loyalty Build awareness
It’s the first field you fill out when starting a new campaign in Bid Manager. It tells you how to configure your campaign to be effective until you have performance data to guide you. Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns. Bid Manager’s optimization wizard … Read more
It shows how many auctions you’re losing due to bids, budget, and frequency. It shows potential spend based on the audiences targeted for the line item. It’s an easy place to see all your bids. It shows how many clicks you’ve earned, and how many you are missing out on due to the bid.
It tells you how to configure your campaign to be effective until you have performance data to guide you. Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns. Bid Manager’s optimization wizard uses it to configure the campaign to drive your goal. It’s the first field you … Read more
Audiences with many conversions and high costs per thousand impressions (CPMs) Sites with low viewability and no conversions Sites with low volume, but high conversions Sites with high viewability and clicks
Including the “Thank you” page in your first-party audience targeting Always targeting a filtered URL and app list based on where users have converted in the past Setting the cost per action (CPA) goal 50 percent lower than your target CPA Using recency targeting with first-party audience lists
To keep spend easy to track and report When you want to ensure you don’t consume your budget too soon and miss valuable impressions When your unclaimed budget can be reclaimed by your advertising department To ensure you always get some of the very best inventory, no matter when it was auctioned
Sites, creatives, and time of day Audience, creatives, and brand Viewability, budget, and pacing Spend, pacing, and frequency
Add them to a blacklist so you can exclude them from bidding. Bid higher for their entire insertion order. Move them to their own line items and bid higher for them. Update their visuals and messaging to make them even more compelling.
This can expand your reach to sites you do not intend. Categories change so frequently that they have an unpredictable effect on reach. Doing so can significantly reduce the inventory your ads can appear with. It can be expensive to implement and maintain