A campaign manager is an individual who is responsible for coordinating and managing a campaigns operation such as advertising, planning, reporting etc. To earn this position through the google marketing platform a certification is required. In general, there are various courses which can be done to qualify as a campaign manager for any brand or a company. But in the world of digital marketing, this online platform requires the individuals to pass an exam. Google is one of the most famous platforms which is used by marketers to run their Ad campaigns. The campaign managers achieve the goals to manage campaigns best result and produce great results from the ads.
Why this exam is important for you?
The exam given to the individuals cover various lines of topics. One of the major things is planning and reporting. A campaign manager needs to be on top of the planned strategies and must report everything to stay on track. This exam also discusses the troubleshooting reservation buys when multiple partners are on board. This is also a responsibility of the campaign manager to make sure that there are certain strategies on board to deal with problems occurring to the advertisers when making reservations. To maximize and fixate the highest productive performance on scale, ad tag delivery and measurement is assessed. The exam also covers this concept. Overall, the exam to attain the campaign manager certification highlights all the aspects of product use from product trade to reporting. Mostly the people who have a hand on real world experience with this field of expertise can complete the exam successfully. Many positions in this field, such as agency planners etc. do not have a broad variety of knowledge and their area of expertise is very specified hence, they are not always able to attain this certification by passing the exam. The knowledge area that is usually tested in this exam is related to the duties and knowledge spectrum of a trafficker or analyst.
Things you should know before taking this exam.
The individuals wishing to appear for this exam, take it through ‘skill shop’ which is an official training platform created by google which can be used to enhance and polish one’s skills to use google tools and solutions. This platform offers a wide variety of online courses which individuals can access at any time and flexibly work through it. the official name for this exam is ‘campaign manager certification exam’ and a total time duration for the completion of this exam is 60 minutes where a total of 56 questions are presented to the candidates. Experienced candidates of digital marketing who have an expertise on setting up and running an ad campaign are a great fit in this case. Through skill shop individuals learn how the ad performance can be checked, how the goals for a campaign can be set forward. Individuals also learn how to check to analyze ad traffic while checking if the ad is delivered exactly how it is supposed to be and make changes in the manager.