Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? (A) Your audience’s data (B) Your audience’s interests (C) You audience’s available income (D) Your audience’s offline behaviour Other Google Digital Garage Certification Question Answers How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach? Fill the Blank: In The World Of Display Advertising, Remarketing Is A Way To _______. When looking to expand your business internationally on social media, what should you do first? Fill in the blank: When considering expanding a business internationally, the best place to start is to _______? Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ______ and any possible _______ implications. 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Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan? Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory? What are the benefits of using social media when looking to advertise your business locally? There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business? When looking to advertise your business to mobile users, social media advertising can be really effective because… Which of the following would be described as a good business goal to set for your social media campaigns? Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’? 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A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? When ranking websites on search engine results pages, which element of a website do search engines value the most? What’s the first step in the search engine optimisation process for your website? What is the most important thing to consider when optimising a search engine marketing campaign? What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? When advertising using Search Engine Marketing (SEM), you only pay… When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When optimising a website for search, what impact do meta and title tags have on the search engine? When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. 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When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… When using a search engine, what is the name of a word or phrase somebody types to find something online? What is the term we use to describe how search engines categorise each piece of content? Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app? When looking to advertise a new business online, what is one of the major benefits of display ads? When you’re building a business website, what purpose does a server have? When considering whether to have a web presence for your business, which of the following is not a major factor? When planning your website, what is one of the key things you should consider? Where does the domain name of a website primarily sit? Which are the first steps you should consider when constructing an online business strategy? When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework? Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for? How can businesses benefit from using analytics on their website? You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? Website hosting servers have their own unique IP address, what does this address consist of? Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? What’s the biggest challenge for most businesses when going online?