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“Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?

(A) Writing engaging online copy
(B) Keeping the target audience in mind
(C) Understanding the user journey
(D) Being consistent in your approach to copy

Other Google Digital Garage Certification Question Answers

How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach?

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If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?

When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

When trying to increase the product sales on your website, one way to achieve this is to ______?

If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

Analytics can help optimise your website for which of the following?

Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ______ order?

When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

Which of these is not a benefit for businesses using fully integrated e-commerce platforms?

In the world of analytics, the time the user spent on your site is considered which type of data?

When using analytics programmes on your website, which of these do not fall under the category of a metric?

What is the benefit of using digital data?

How do you handle data in analytics to gain greater insights into our audience’s behaviour?

When creating a presentation based on lots of data, what principle should you bear in mind?

When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?

When it comes to web analytics, what insights can you gather using analytics tools?

When using analytics on your website, what do we mean by the term ‘conversion’?

How is a spreadsheet defined?

Why should you avoid focusing on collecting as much data as possible?

What do website analytics allow you to do?

Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ______ are driving performance.

In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?

When using analytics programmes on your website, which of these do not fall under the category of a dimension?

How can your business benefit from video without making one yourself?

How can you attract social media users to share your video content online?

Which of the following factors can impact the open rate of your email campaigns?

Retargeting allows you to…

When using display advertising, what could you include in an ad to achieve the goal of driving more sales?

When discussing display advertising, what is an ad network?

When planning your display advertising, what does the word ‘placement’ mean?

What can you do to help your videos appear in search results?

Which of the following is a benefit of display advertising over search advertising?

When it comes to email marketing, what do we mean by the term A/B testing?

If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?

Why is it important that you set goals when planning your display ad campaigns?

Which of the following is a benefit of search advertising over display advertising?

What is one of the benefits of using templates for your email marketing campaigns?

Which of the following is a key strategy for distributing your video content?

When creating video marketing content on a budget, what is the first thing you should consider doing?

Which of the following is the most accurate analogy for a display advertising network?

Which form of targeting would you use to display ads to people who have previously visited your website?

When advertisers run online ads that typically include an image for people to click on, it’s called…

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

What are the benefits of using social media when looking to advertise your business locally?

There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?

When looking to advertise your business to mobile users, social media advertising can be really effective because…

Which of the following would be described as a good business goal to set for your social media campaigns?

Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?

Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?

With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?

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When it comes to mobile, how would you define usability?

When looking to promote your products and services locally, what are the benefits of using search engine ads?

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Which of the following is a core benefit that content marketing can bring to a business’s online presence?

What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?

Why is social media a great tool for your business to build trust and engagement with your audience?

“Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?

When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

When building a website for a business, what type of design should it have in order to be “mobile friendly”?

When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?

Why is it important to reach customers on their mobiles when advertising locally?

Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called ______.

When looking to create video content for your marketing strategy, what three best practices should you look to include?

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When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

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When trying to promote your business locally, what three key bits of information should be present in your directory listing?

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What are three key considerations when evaluating keywords for search engine optimisation?

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If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?

Which of the following is a benefit of Search Engine Marketing (SEM)?

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What’s the first step in the search engine optimisation process for your website?

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When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

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What’s the biggest challenge for most businesses when going online?

Categories Google Digital Garage Certification

When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

Why is social media a great tool for your business to build trust and engagement with your audience?

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