What to know before taking the advanced google analytics exam:
Advanced Google Analytics is a famous digital analytics software. It allows marketers to attain an in-depth analysis of their website, campaigns, etc. Google analytics are of two kinds, one is for beginners while the other is an advanced version. The advanced Google analytics allows the individuals to view the reports by collecting the data and processing it into reports. While Google analytics for beginners highlighted some introductory analysis techniques, advanced google analytics highlights some techniques which are unique to the experienced users such as channel reports, segmentation, custom and audience reports, etc. Through advanced google analytics marketing strategies such as remarketing and dynamic remarketing are demonstrated.
Details regarding a course for advanced google analytics:
To get in-depth knowledge and understanding of the unique concepts of advanced google analytics, a course is taught which is usually divided into four distinct units. The first unit highlights the data collection and how it is processed by discussing how the data is categorized and stored and a measurement plan is created for it. the second unit highlights how to set up data collection, through the organization of one’s analytics account. It also talks about different kinds of configurations. The third unit highlights the advanced analysis tools and techniques. Most of the lessons that this unit covers are about analyzing data by categories, such as by channel, by the audience, and custom reports. The last unit that is covered in an advanced google analytics course is an elaboration on the tools again, where the learners are introduced to the concept of remarketing. The learners are also taught how to improve their skill of targeting an audience through dynamic remarketing and it ends with a course summary. To take an advanced google analytics course usually takes around four to six hours for completion, if the learner is familiar with the beginner level. There is a certain process to get a certification of advanced google analytics.it begins with signing up for google partners and then taking an exam named GAIQ. Exam takers get a total of 90 minutes to take this exam and there are a total of 70 questions which comprise of true/false questions and multiple-choice questions. To pass this exam a score of 80 percent or above is required. Once this exam is passed, the individuals receive a certificate.
Where this certification will lead you?
Taking a course and getting a certification is very different than just learning to use the software on its own. People not only take the course to get a certification and attach it to their resume, but they take the course to get a detailed tour of the analytical tools and enhance their analytical knowledge. one of the major kind of job that will be offered to individuals would be a position of web analyst which without any doubt is an amazing job.